The Little Black Dress Initiative was founded by two members of the Junior League of London in 2014 as a social media driven fundraising campaign that uses the iconic “little black dress” to raise awareness about poverty and its effects on women in society. Participants pledge to wear one little black dress or ensemble for five consecutive days and use their social media platforms to shine a light on poverty and raise funds to be poured back into the community.
This unique campaign seeks to make “poverty unfashionable” by showcasing the effects of financial hardship, low self-esteem and limited access to resources and opportunities. It perfectly aligns with our community impact area: empowering women and children in Tuscaloosa.
We invite members of the community to participate in #TheLBDI by wearing the dress or ensemble, supporting the campaign, or being the change in the community to fight poverty. You may pick up “Ask Me About My Little Black Dress” buttons at our League office and follow our hashtags and social media handles for updates throughout the week.
Thank you to our sponsors for hosting percentage nights to support LBDI! Please make sure to visit them during the week.
Monday: Ajian Sushi & Urban Bar and Kitchen
Tuesday: Hotel Indigo
Wednesday: Chucks & Sessions
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.